Online Marketing Dummy

In the midst of all the keynotes, sessions, company announcements, and business communications at SES San Jose, a charity event took place that raised roughly $25,000. The Internet Marketer’s Charity Party raised money for the Children’s Hospital of Aurora, Colorado and the Leukemia & Lymphoma Society. Among the many sponsors of the event were Jon Kelly from Surehits.com and Neil Patel and Aneil Weber of ACSSEO. Check out the WebProNews interview with Lauren Vaccarello to find out how you can contribute to the cause.

Today’s search engine marketing news and opinion: Get Links Now: Make a Difference, Make Connections; Leveraging Social Media to Educate; Judge Throws Out Copyright Suit Against Veoh; and more.

Today’s search engine marketing news and opinion: There’s No Secret Recipe to SEO; For Local Search, It’s All About the Online-Offline Gap; Looking for Answers in a Search Marketing Forum? Be Specific!; and more.

Today’s search engine marketing news and opinion: A Challenge to our Attention-Challenged Generation; Rehabilitating SEO; Ask Relaunches AskKids.com; and more.

Today’s search engine marketing news and opinion: Killer PPC Ads: The Fundamentals; Implications of Google’s AdWord Changes; MapQuest Partners with Citysearch; and more.

Today’s search engine marketing news and opinion: 6 Tips for Aligning Your National, Local SEM Efforts; Google to Roll Out AdWords Quality Score Improvements; Yahoo Releases New Version of Site Explorer; and more.

Today’s search engine marketing news and opinion: NBC’s Olympic Fool’s Gold; Google Comes Home Empty-Handed; SES San Jose 2008: Top stories for Day 3 of SEM Conference & Expo; Google News Enables Cross-Language Search; and more.

Today’s search engine marketing news and opinion: What Are You Converting?; SES San Jose 2008: Top Stories from Day 2; Local Online Advertising Does Best on Local Media Sites; and more.

During the 2008 SES Awards, Enquisite Search Analytics took home the award for Technology Platform Search Marketers Can’t Live Without. Considering their award and all, I think it’s a pretty safe bet to listen to their advice. Enquisite’s Dan Robbins tells WebProNews that people do not dedicate enough time to analytics. Find out more from Dan in the WebProNews interview from SES San Jose.

It’s no secret that Google frowns upon the buying and selling of links. Todd Malicoat of Stuntdubl.com tells WebProNews that even if Google approved of paid links, your problems wouldn’t be solved in the mere process of purchasing links. You still need to market your links. Watch as Todd explains more about link marketing in his video interview from SES San Jose.