Category: Press Release

Long Tail Keywords v. Short Head Keywords »

Remember, this is called “Organic Search Engine Marketing”…..it’s marketing, and marketing needs a focus. In order to focus in on what to market for, you need to have a solid foundation of the main keywords that describe your business and/or products that you are selling. These main keywords are one to three phrase keywords (or [...]

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Organic Search Engine Marketing v. Paid Search Engine Marketing (PPC »

Organic search engine marketing is marketing a website to improve the ranking for its web pages in the organic, or natural, search engine results pages (SERPs). Paid search engine marketing is incorporating paid advertising strategies such as Google’s Adwords or Yahoo’s Search Marketing in order to be listed in the “sponsored” or “advertisement” sections of [...]

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