Once you know your short head keywords, you will want to market directly to more specific, longer keywords related to the main short head keywords. These longer, more specific keywords are known as “Long Tail” keywords. For example, “car insurance discounts in Georgia.”

Although the traffic for each long tail keyword is usually much less than its short tail relative, if you add up all the long tail keywords, they will usually add up to much more traff

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Paid search engine marketing is incorporating paid advertising strategies such as Google’s Adwords or Yahoo’s Search Marketing in order to be listed in the “sponsored” or “advertisement” sections of the search engine results pages (SERPs).

With the increasing costs of paid search engine marketing, advertisers have been suffering from a downward trend in return on investment (ROI). On the other hand, with more sophisticated and proven strategies for organic search engine marketing, the return on investment (ROI) for those who market to rank higher naturally in the SERPs is increasing. Therefore, we advise ecommerce companies, affiliates and super-affiliates alike to shift their resources from paid search engine marketing to organic search engine marketing.

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