Online Marketing Dummy

In the midst of this down economy, embracing your customers is more important than ever. Lauren Freedman of The E-Tailing Group tells Mike McDonald how merchants can make quick conversions through on site search and user-generated content. Lauren says to help the customer out by having sorts and guided searches on the landing page. Find out more from Lauren Freedman in the WPN interview at the 25th Annual ACCM Conference.

Are you on a tight budget but need links? If so, today’s your lucky day! At the 25th Annual ACCM Conference, David Patterson of Elbrus Consulting tells Mike McDonald how to get links on a shoestring budget. He suggests looking through old magazines for keywords and if the site is helpful, contact the editor to ask for usage. Watch the video for much more including how you can use YouTube for branding.