Online Marketing Dummy

Google calculates the importance of a page by the number of such ‘votes’ it receives. Not only that, Google also assesses the importance of the pages that are involved in the voting process. Consequently, pages that are themselves ahead in ranking and are important in that way also help to make other pages important. One [...]

Social marketing and all sorts of other things can be useful, but in this interview with Mike McDonald, Search Engine Land’s Danny Sullivan talks about getting back to the search marketing basics. As for staying focused, constellations and dating metaphors also come up.

Landing pages can make or break a site, and no one wants that second situation to occur. In this interview with Mike McDonald, Frans Keylard, the director of optimization at Widemile, shares some tips that should help improve conversion rates.