Online Marketing Dummy

MSN Live Search Webmaster Center recently released 2 reports relating to changes in their tools section. Under the first report, the Crawl Issues tool launched which tells of any problems Live Search may have crawling and indexing your site. Secondly, MSN Live Search brought back comprehensive backlink data with their backlinks tool but eliminated competitive backlink reviews. For more on this, watch Nathan Buggia’s full explanation in the WebProNews video from SES San Jose.

Today’s search engine marketing news and opinion: Content? Content. Content!; Proper SEO and the Robots.txt File; Dynamic Keyword Insertion: Friend or Foe?; and more.

After listening to a spirited musical intro from none other than Greg Jarboe of SEO-PR, WebProNews got him to tell his secret to video distribution. Greg explains how video optimization on your own website was enough in years past, but now in order to succeed you must distribute your optimized videos to sites like YouTube, Yahoo Video, and more. Get more details on that plus hear what you should ALWAYS include in a video, only in the WPN video from SES San Jose.

And twelve minutes worth of more. In this WebProNews video Avinash Kaushik, author of Web Analytics: An Hour a Day, and Google Analytics group manager Brett Crosby, discuss their secret sauces for reducing bouncerates and upping conversions by using Web analytics. Stay tuned also Kaushik’s “secret report” and his definition of “hippo.”

Today’s search engine marketing news and opinion: Press Releases and Search Engine Optimization; When’s an Outage More than Just an Outage?; Google’s Sergey Brin on Local Mobile Search; and more.

Today’s search engine marketing news and opinion: What’s Wrong With Being Cuil?; Google vs. Yahoo on Paid Links; Marchex Launches Integrated Local Ad Platform; and more.

Today’s search engine marketing news and opinion: The Future of SEM Education; Understand Where You Are To Know Where You’re Going; Microsoft Adds Image Hotspots to Live Search Design; and more.

Today’s search engine marketing news and opinion: Has Mobile Local Search Finally Arrived?; Look Out PageRank, There’s a New Algorithm in Town; Universal Thoughts on Local Search; and more.

Today’s search engine marketing news and opinion: Awesome Ad Groups: Small is Good; After the Yahoo Shareholder Meeting; Google Translate Goes Live with Human Translators; and more.

Today’s search engine marketing news and opinion:Link Building with Customers; Avoiding Online Missteps with Generation Y and Millenniums; Google to Update Content Network; and more.

Today’s search engine marketing news and opinion: Oil and Water? SEOs vs. Content Owners; Getting Vertical Search Right: A Sneak Preview; Google Warns on AOL Investment Loss; and more.

How is your long tail marketing strategy doing? Does it need work? Mary Bowling of Blizzard Internet Marketing, Inc., talks to Mike McDonald at SES San Jose 2008, and gives some tips for building a strong long tail marketing strategy. She suggests making sure (1) that your Adword groups are tightly focused and (2) that you are sending people to the correct landing page. Watch for more from Mary Bowling in the WebProNews interview.