Online Marketing Dummy

No one wants to be a victim of click fraud and Erin Sheedy-Owen of Yahoo! tells WebProNews how to prevent it from happening. She suggests (1) educating yourself on traffic quality, (2) analyzing traffic by using conversion tracking software packages, and (3) using the Yahoo! Click Filter Report to avoid invalid clicks. Erin also says to always examine sudden spikes in traffic and any unusual occurrences. To learn more, tune in to the WebProNews video from SES San Jose.

According to the July search statistics from Hitwise, Google holds 70 percent of all searches, which is up 10 percent from last year. While universal search is partially responsible for this growth, it has also created additional challenges for advertisers. As a result, Heather Dougherty of Hitwise advises marketers and advertisers to look for opportunities with the other search engines and capitalize. Get much more from Heather in the WebProNews video from SES San Jose.

After going to all the trouble of getting users to your site, you don’t want your landing page to turn them away. According to Tim Ash of SiteTuners, clutter is the most common problem with landing pages. Tim explains how you have to give users breathing space so they can focus on their main purpose for coming to the site. Get more from Tim Ash in the WebProNews video from SES San Jose.

Although Video SEO is not completely new, it is still tricky. Matthew Scheybeler of Blinkx talks to WebProNews and gives a few helpful tips. First of all, Matthew recommends submitting a video sitemap to Google and the other search engines. According to Matthew, the most important factors for video SEO are good content and metadata. Find out more in the WebProNews interview with Matthew Scheybeler at SES San Jose.