Organic Search Engine Optimization
By OnlineMarketingDummy on Jan 23, 2009 in Internet Marketing Guru - Raam Anand
This strategy involves creating a website or blog that gets you high rankings in the search engines for certain search terms. It is probably the most important strategy and is a continual proces that has to be worked on and tweaked to improve.
Initially when starting out online I used SEO Book.com free version which offers a great resource with many online tools that will help you with your seo. There is an upgradable version which I use now because I can afford it. I highly recommend getting the paid version only if you can afford it though!
What I have learnt with the search engines is that the number one most important thing is the quality of content you put on your site. The search engines reward quality more than quantity.It is important to add new and unique content to your site regularly. The searchengine robots will recognise this and reward you for it by pushing up your ranking. In other words if you are always adding new content the search engines will know that they can keep coming back to you to get relevant content for their searchers.
Another important factor is your keywords as well as keyword density. This is how many times the keyword a person searched for shows up in the content on your website.Also whether or not your keywords are in ALT tags, or META tags, which are little places you put keywords in the code of the website.
The number of one way inbound links you have coming back to your website is important. If you alot of 1 way links coming to your site the search engines will recognise that your site is important. It says, all these other people link to my site because they think it’s important. And thus your page rank will increase.
Before I build any site I do extensive research on the keywords that I might use and then I build my site around the keywords.There are basically two things I look at. Number of daily searches and then the competition for those searches. It is important to make sure there is not too much competition. You don’t want to enter a market where there are hugely established sites with thousands of pages of content because you will never beat those websites. Find a market you can dominate, where there doesn’t appear to be many or any sites built to be optimized for those keywords.
Basically success online comes down to these two concepts:
- Traffic
- Conversion
So for the next few weeks I will be covering some techniques that will help you with your traffic generation. Then later on we can cover monetisation of your sites or what is generally known as conversions.
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