Long Tail Keywords v. Short Head Keywords »

Remember, this is called “Organic Search Engine Marketing”…..it’s marketing, and marketing needs a focus. In order to focus in on what to market for, you need to have a solid foundation of the main keywords that describe your business and/or products that you are selling. These main keywords are one to three phrase keywords (or [...]

Blogs v. Static Web Pages »

Blogs have an inherent and distinct advantage over static web pages. Search engines like blogs better. Everything being equal (design, content, page layout, H tags, Alt tags, age, etc.), a blog page will outrank a static web page more often than not. However, all things are not equal! Blogs take advantage of plug-ins, or features, [...]

Organic Search Engine Marketing v. Paid Search Engine Marketing (PPC »

Organic search engine marketing is marketing a website to improve the ranking for its web pages in the organic, or natural, search engine results pages (SERPs). Paid search engine marketing is incorporating paid advertising strategies such as Google’s Adwords or Yahoo’s Search Marketing in order to be listed in the “sponsored” or “advertisement” sections of [...]

SearchDay | A Tale of Two Links »

Today’s search engine marketing news and opinion: A Tale of Two Links; Using Twitter as an Education Tool; Yahoo Rebrands AMP as APT and Launches; and more.

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The Softer Side of SES »

In the midst of all the keynotes, sessions, company announcements, and business communications at SES San Jose, a charity event took place that raised roughly $25,000. The Internet Marketer’s Charity Party raised money for the Children’s Hospital of Aurora, Colorado and the Leukemia & Lymphoma Society. Among the many sponsors of the event were Jon Kelly from Surehits.com and Neil Patel and Aneil Weber of ACSSEO. Check out the WebProNews interview with Lauren Vaccarello to find out how you can contribute to the cause.