Unique Content and Web 3.0 »

Once you have targeted the long tail keywords for your business or niche, then you can start marketing for them. The cornerstone for organic search engine marketing is unique content creation. Whether it’s 500-word articles, blog posts, blog comments, forum posts, social snippets, or videos, you are going to want to be able to create [...]

Long Tail Keywords v. Short Head Keywords »

Remember, this is called “Organic Search Engine Marketing”…..it’s marketing, and marketing needs a focus. In order to focus in on what to market for, you need to have a solid foundation of the main keywords that describe your business and/or products that you are selling. These main keywords are one to three phrase keywords (or [...]

Blogs v. Static Web Pages »

Blogs have an inherent and distinct advantage over static web pages. Search engines like blogs better. Everything being equal (design, content, page layout, H tags, Alt tags, age, etc.), a blog page will outrank a static web page more often than not. However, all things are not equal! Blogs take advantage of plug-ins, or features, [...]

Organic Search Engine Marketing v. Paid Search Engine Marketing (PPC »

Organic search engine marketing is marketing a website to improve the ranking for its web pages in the organic, or natural, search engine results pages (SERPs). Paid search engine marketing is incorporating paid advertising strategies such as Google’s Adwords or Yahoo’s Search Marketing in order to be listed in the “sponsored” or “advertisement” sections of [...]