Blogs v. Static Web Pages »

Blogs have an inherent and distinct advantage over static web pages. Search engines like blogs better. Everything being equal (design, content, page layout, H tags, Alt tags, age, etc.), a blog page will outrank a static web page more often than not. However, all things are not equal! Blogs take advantage of plug-ins, or features, [...]

Organic Search Engine Marketing v. Paid Search Engine Marketing (PPC »

Organic search engine marketing is marketing a website to improve the ranking for its web pages in the organic, or natural, search engine results pages (SERPs). Paid search engine marketing is incorporating paid advertising strategies such as Google’s Adwords or Yahoo’s Search Marketing in order to be listed in the “sponsored” or “advertisement” sections of [...]

Understanding free keyword research suggestion tools »

Understanding the significance of keywords and key phrases is essentials for internet marketer to optimize the ranking of their website in search engine. A good rank in search engine will bring massive traffic to the website if the website optimize the correct keyword. Hence, Keyword research is the first thing website owner or internet marketer [...]

SearchDay | Show Me the Money: Bidding for Profitability »

Today’s search engine marketing news and opinion: Show Me the Money: Bidding for Profitability; What Social Media and Electronics Can Teach the Establishment; Concerns Over Google’s Monopolistic Actions; and more.

SearchDay | Making the Most of Search Engine Copywriting »

Today’s search engine marketing news and opinion: Making the Most of Search Engine Copywriting; Hosting Issues and SEO; Google Discusses Search Evaluation Process; and more.

SearchDay | Launch Google Freedom Now »

Today’s search engine marketing news and opinion: Launch Google Freedom Now; Landing Page Optimization — Insource or Outsource?; Google Goes on the Defensive About Yahoo Ad Deal Cost Projections; and more.

SearchDay | Link Marketing: What Google Can Teach You »

Today’s search engine marketing news and opinion: Link Marketing: What Google Can Teach You; 5 Million Users Hate the New Facebook? No Problem; Powerset’s First Integrations with Live Search; and more.

SearchDay | Could Social Media Be the Google Killer? »

Today’s search engine marketing news and opinion: Could Social Media Be the Google Killer?; Getting to Know Local SEO; Google Searches at 63% of the Search Market; and more.

SearchDay | Who Audits the Auditor? »

Today’s search engine marketing news and opinion: Who Audits the Auditor?; Worried About the Economy? Why Not Try SEO?; T-Mobile Unveils First Google Android Phone; and more.

SearchDay | Keep Your Ideas Simple and Increase Conversions »

Today’s search engine marketing news and opinion: Keep Your Ideas Simple and Increase Conversions; Google Analytics Now Available in Google Code; AOL Releases Beta Version of Truveo Video Search; and more.