Online Marketing Dummy

Steve Rubel, a senior vice president at Edelman Digital, has long been associated with blogging and social media. In this interview with Abby Johnson, he discusses how businesses can best use it to their advantage. There’s a little bit about Twitter and time management, and how the ill health of the TV ad industry has benefited digital markets, too. Watch the full interview to learn more.

Bloggers from several industries have come together in Las Vegas for a few days to share ideas and trade secrets. And guess what? WebProNews is in Las Vegas with them, and we will be bringing you highlights, including interviews from Guy Kawasaki, Dave Taylor, Steve Rubel, and many more respectable sources. Be sure to watch all our exclusive coverage.

In the midst of all the keynotes, sessions, company announcements, and business communications at SES San Jose, a charity event took place that raised roughly $25,000. The Internet Marketer’s Charity Party raised money for the Children’s Hospital of Aurora, Colorado and the Leukemia & Lymphoma Society. Among the many sponsors of the event were Jon Kelly from Surehits.com and Neil Patel and Aneil Weber of ACSSEO. Check out the WebProNews interview with Lauren Vaccarello to find out how you can contribute to the cause.

During the 2008 SES Awards, Enquisite Search Analytics took home the award for Technology Platform Search Marketers Can’t Live Without. Considering their award and all, I think it’s a pretty safe bet to listen to their advice. Enquisite’s Dan Robbins tells WebProNews that people do not dedicate enough time to analytics. Find out more from Dan in the WebProNews interview from SES San Jose.

It’s no secret that Google frowns upon the buying and selling of links. Todd Malicoat of Stuntdubl.com tells WebProNews that even if Google approved of paid links, your problems wouldn’t be solved in the mere process of purchasing links. You still need to market your links. Watch as Todd explains more about link marketing in his video interview from SES San Jose.

Stephan Spencer tells WebProNews how developing a long tail marketing strategy can be challenging, but how it is just as important to natural search as a paid search strategy is. The Netconcepts President and Founder suggests increasing the length of the tail and adding more height to the curve by (1) having a set of metrics to measure the long tail performance indicators and (2) knowing where the long tail ends. For more on long tail marketing strategies, check out the WPN interview from SES San Jose.

Money is tight for most everyone due to the poor state of the economy. As a result, many marketing budgets are being cut especially in the area of landing page optimization. To get the most out of your money, Alissa Ruehl of Apogee Search suggests cutting back on bringing in more traffic and instead, using that money to better leverage the traffic you already have. To hear more from Alissa, watch the WebProNews interview from SES San Jose.

With so many media companies, it can be difficult to get your news in the top search engine news searches. Dana Todd of Newsforce tells WebProNews how companies should create a long-term strategy instead of focusing on each press release or news item separately. It also helps to use social media and distribution tactics. Get more on this and the latest SEMPO updates in the Dana Todd interview from SES San Jose.

According to Rebecca Lieb of the ClickZ Network, recent surveys show that video has a greater chance of being clicked if it has a thumbnail or image. These results are evident in the popularity of universal search. Rebecca advises marketers to take these statistics seriously and recommends posting related videos with each new video just as Greg Jarboe suggested. Get more from Rebecca Lieb and her take on SEO with blogs and feeds in the WebProNews interview from SES San Jose.

As you can tell by the title, Google’s Website Optimizer department has been busy. Tom Leung gives WebProNews the scoop on all their new features. First, through experiment pruning, users can disable any page that’s not doing as well as was hoped for. They’ve also enhanced their reports with a new color coded system, made it easier to validate tags on pages, and submitted several new demonstration videos to YouTube. Get the latest on these features in the WPN video from SES San Jose.