Online Marketing Dummy

After listening to a spirited musical intro from none other than Greg Jarboe of SEO-PR, WebProNews got him to tell his secret to video distribution. Greg explains how video optimization on your own website was enough in years past, but now in order to succeed you must distribute your optimized videos to sites like YouTube, Yahoo Video, and more. Get more details on that plus hear what you should ALWAYS include in a video, only in the WPN video from SES San Jose.

And twelve minutes worth of more. In this WebProNews video Avinash Kaushik, author of Web Analytics: An Hour a Day, and Google Analytics group manager Brett Crosby, discuss their secret sauces for reducing bouncerates and upping conversions by using Web analytics. Stay tuned also Kaushik’s “secret report” and his definition of “hippo.”

How is your long tail marketing strategy doing? Does it need work? Mary Bowling of Blizzard Internet Marketing, Inc., talks to Mike McDonald at SES San Jose 2008, and gives some tips for building a strong long tail marketing strategy. She suggests making sure (1) that your Adword groups are tightly focused and (2) that you are sending people to the correct landing page. Watch for more from Mary Bowling in the WebProNews interview.

Social marketing and all sorts of other things can be useful, but in this interview with Mike McDonald, Search Engine Land’s Danny Sullivan talks about getting back to the search marketing basics. As for staying focused, constellations and dating metaphors also come up.

Landing pages can make or break a site, and no one wants that second situation to occur. In this interview with Mike McDonald, Frans Keylard, the director of optimization at Widemile, shares some tips that should help improve conversion rates.

Blogs are powerful communication tools, and companies should embrace them. Yet there are things to watch out for, and Searching for Profit’s Amanda Watlington explores some potential pitfalls in this interview with Mike McDonald.

As Matt Cutts says, “404 pages typically suck.” Luckily, Google’s got a new 404 widget and Cutts discusses it in this interview with Mike McDonald. The Google engineer also talks about some things of interest like Android and cloud computing.

Optimizing video content isn’t really much different from optimizing textual content. In fact, as YuMe.com vice president Bob Bahramipour told Mike McDonald at SES San Jose, most video content is still found the old-fashioned way: via textual search engines. Listen as Bob explains the important aspects of video SEO, including “thumbnails, thumbnails, thumbnails.”

Learn why Twitter is a “really, really interesting tool” in this clip featuring Mike McDonald and Michael Gray, the president of Atlas Web Service.? Some good tie-ins and standard-setters are named, as well.

It’s not enough to make a video, upload it to your site and wait for search engines to find it. Video and image search engine Pixsy’s Chase Norlin explains how producers can take a more active role in getting their video content to climb up the search results. RSS can help, and so can a good old-fashioned poke on the search engine shoulder.