Online Marketing Dummy

No one wants to be a victim of click fraud and Erin Sheedy-Owen of Yahoo! tells WebProNews how to prevent it from happening. She suggests (1) educating yourself on traffic quality, (2) analyzing traffic by using conversion tracking software packages, and (3) using the Yahoo! Click Filter Report to avoid invalid clicks. Erin also says to always examine sudden spikes in traffic and any unusual occurrences. To learn more, tune in to the WebProNews video from SES San Jose.

According to the July search statistics from Hitwise, Google holds 70 percent of all searches, which is up 10 percent from last year. While universal search is partially responsible for this growth, it has also created additional challenges for advertisers. As a result, Heather Dougherty of Hitwise advises marketers and advertisers to look for opportunities with the other search engines and capitalize. Get much more from Heather in the WebProNews video from SES San Jose.

After going to all the trouble of getting users to your site, you don’t want your landing page to turn them away. According to Tim Ash of SiteTuners, clutter is the most common problem with landing pages. Tim explains how you have to give users breathing space so they can focus on their main purpose for coming to the site. Get more from Tim Ash in the WebProNews video from SES San Jose.

Although Video SEO is not completely new, it is still tricky. Matthew Scheybeler of Blinkx talks to WebProNews and gives a few helpful tips. First of all, Matthew recommends submitting a video sitemap to Google and the other search engines. According to Matthew, the most important factors for video SEO are good content and metadata. Find out more in the WebProNews interview with Matthew Scheybeler at SES San Jose.

MSN Live Search Webmaster Center recently released 2 reports relating to changes in their tools section. Under the first report, the Crawl Issues tool launched which tells of any problems Live Search may have crawling and indexing your site. Secondly, MSN Live Search brought back comprehensive backlink data with their backlinks tool but eliminated competitive backlink reviews. For more on this, watch Nathan Buggia’s full explanation in the WebProNews video from SES San Jose.

After listening to a spirited musical intro from none other than Greg Jarboe of SEO-PR, WebProNews got him to tell his secret to video distribution. Greg explains how video optimization on your own website was enough in years past, but now in order to succeed you must distribute your optimized videos to sites like YouTube, Yahoo Video, and more. Get more details on that plus hear what you should ALWAYS include in a video, only in the WPN video from SES San Jose.

And twelve minutes worth of more. In this WebProNews video Avinash Kaushik, author of Web Analytics: An Hour a Day, and Google Analytics group manager Brett Crosby, discuss their secret sauces for reducing bouncerates and upping conversions by using Web analytics. Stay tuned also Kaushik’s “secret report” and his definition of “hippo.”

How is your long tail marketing strategy doing? Does it need work? Mary Bowling of Blizzard Internet Marketing, Inc., talks to Mike McDonald at SES San Jose 2008, and gives some tips for building a strong long tail marketing strategy. She suggests making sure (1) that your Adword groups are tightly focused and (2) that you are sending people to the correct landing page. Watch for more from Mary Bowling in the WebProNews interview.

Social marketing and all sorts of other things can be useful, but in this interview with Mike McDonald, Search Engine Land’s Danny Sullivan talks about getting back to the search marketing basics. As for staying focused, constellations and dating metaphors also come up.

Landing pages can make or break a site, and no one wants that second situation to occur. In this interview with Mike McDonald, Frans Keylard, the director of optimization at Widemile, shares some tips that should help improve conversion rates.