Online Marketing Dummy

Blogs are powerful communication tools, and companies should embrace them. Yet there are things to watch out for, and Searching for Profit’s Amanda Watlington explores some potential pitfalls in this interview with Mike McDonald.

As Matt Cutts says, “404 pages typically suck.” Luckily, Google’s got a new 404 widget and Cutts discusses it in this interview with Mike McDonald. The Google engineer also talks about some things of interest like Android and cloud computing.

Optimizing video content isn’t really much different from optimizing textual content. In fact, as YuMe.com vice president Bob Bahramipour told Mike McDonald at SES San Jose, most video content is still found the old-fashioned way: via textual search engines. Listen as Bob explains the important aspects of video SEO, including “thumbnails, thumbnails, thumbnails.”

Learn why Twitter is a “really, really interesting tool” in this clip featuring Mike McDonald and Michael Gray, the president of Atlas Web Service.? Some good tie-ins and standard-setters are named, as well.

It’s not enough to make a video, upload it to your site and wait for search engines to find it. Video and image search engine Pixsy’s Chase Norlin explains how producers can take a more active role in getting their video content to climb up the search results. RSS can help, and so can a good old-fashioned poke on the search engine shoulder.

Want to hear how webmasters can develop their inbound links – while simultaneously staying on Google’s good side? Michael Gray of Atlas Web Service discusses this subject (among others) in an interview with Mike McDonald at SES San Jose 2008.

In this video Mike McDonald of WebProNews talks to Sean Walsh, VP Online Marketing for LuxuryLink.com, about the state of search and how the slowing economy is affecting paid search and online marketing.

WebProNews spoke with Kevin Ryan at SES San Jose 2008! Watch the first video of the confrence here at WebProNews videos.

If you haven’t checked out our latest innovation yet, you definitely should. Twellow is essentially a Twitter directory. Instead of sorting through loads of content to find what you need, Twellow does the job for you. David Brown and Carolyn Shelby of SEO 101 discuss the service in a Webmaster Radio interview with Mike McDonald. Get more information on Twellow in the WebProNews video.

In the midst of this down economy, embracing your customers is more important than ever. Lauren Freedman of The E-Tailing Group tells Mike McDonald how merchants can make quick conversions through on site search and user-generated content. Lauren says to help the customer out by having sorts and guided searches on the landing page. Find out more from Lauren Freedman in the WPN interview at the 25th Annual ACCM Conference.