Online Marketing Dummy » search engine marketing

Understanding SEO algorithms, boosting your site to Top Rank!

OnlineMarketingDummy — Sat, 29 Nov 2008 07:43:05 +0000

I come across this SEO article at webproguide.com. This is worth to share here.

Search engines Ranking is what SEO is all about. You tweak your pages trying to “meet search engine’s requirements” and gain high ranking in the search engines’ results. However, what are these “requirements”? We all know search engines are nothing but robots, computers that follow a certain program to determine which site is more relevant to a query and which one is less useful. Yes, when chasing search engines ranking, we are just struggling against a machine

Technorati Tags: search engine marketing, Search Engine Optimization, search engine ranking, seo algorithms, seo blog, understanding seo

Unique Content and Web 3.0

OnlineMarketingDummy — Mon, 03 Nov 2008 13:09:08 +0000

Once you have targeted the long tail keywords for your business or niche, then you can start marketing for them.

The cornerstone for organic search engine marketing is unique content creation. Whether it’s 500-word articles, blog posts, blog comments, forum posts, social snippets, or videos, you are going to want to be able to create unique content based on your long tail keywords.

Web 3.0 is a term that refers to the future of the World Wide Web. In our opinion, that future includes the “Semantic Web” or web use affected by artificial intelligence. Sounds kind of like Star Wars, Alien and E.T. all wrapped into one big and scary WWW…doesn’t it?! Well, not really of course. Semantic Web in this case just means that search engines will be able to figure out what a web page is all about in a different, more intelligent way. The major idea here is that search engines will take a more encompassing view at a page and understand its meaning rather making a determination based on figuring out which keywords pop up most often. In this new Web 3.0 scenario, a search engine might find a web page on “sun tanning in Florida” to also be quite relevant to “sun tan oil application” and therefore l

Technorati Tags: Artificial Intelligence, Content Creation, Cornerstone, Free Internet Marketing, Marketing Service, Media Group, Niche, Oil Application, S 500, search engine marketing, Search Engine Results, Search Engines, Semantic Web, Snippets, Sun Tan, Sun Tanning, Synonyms, Target, Web Concept, Word Articles

Blogs v. Static Web Pages

OnlineMarketingDummy — Fri, 31 Oct 2008 13:05:18 +0000

Blogs have an inherent and distinct advantage over static web pages. Search engines like blogs better. Everything being equal (design, content, page layout, H tags, Alt tags, age, etc.), a blog page will outrank a static web page more often than not. However, all things are not equal! Blogs take advantage of plug-ins, or features, to be very search engine friendly.

We create and customize “Power Blogs” for our clients. A “Power Blog” is a search engine friendly WordPress blog with tons of SEO plug-ins. Once we install a Power Blog we use it as a platform for Web 2.0 marketing, a.k.a. social marketing.

The benefits of our Power Blog include:

(A) Multi-Channel Visitor Strategy – Instead of having Google be responsible for 95% of your visitors, now you can also get visitors from all of the Blog Search Engines. Because blogs use RSS (really simple syndication), you will find that other websites are syndicating your content on their websites, bringing you more visitors and links. By having multiple streams of visitors you protect yourself in case one of your traffic streams starts to underperform.

(B) Free Links To Your Site – The amount of links that you have to your site plays a huge role in how highly you rank on Google. By utilizing the Trackback feature in WordPress, you can automatically get other websites to link to you for free.

About The Author
Want more visitors to your website? We can help you! Contact TopLine Media Group today to start driving unl

Technorati Tags: Amp, blog marketing, Content Page, Design Content, Distinct Advantage, Free Consultation, Free Internet Marketing, Free Links, google, Marketing Service, Media Group, Multiple Streams, Obligation, Page Layout, Plug Ins, search engine marketing, Search Engines, social marketing, Static Web, static web page, Traffic Streams, Web Pages

Organic Search Engine Marketing v. Paid Search Engine Marketing (PPC

OnlineMarketingDummy — Fri, 31 Oct 2008 12:59:53 +0000

Organic search engine marketing is marketing a website to improve the ranking for its web pages in the organic, or natural, search engine results pages (SERPs).

Paid search engine marketing is incorporating paid advertising strategies such as Google’s Adwords or Yahoo’s Search Marketing in order to be listed in the “sponsored” or “advertisement” sections of the search engine results pages (SERPs).

With the increasing costs of paid search engine marketing, advertisers have been suffering from a downward trend in return on investment (ROI). On the other hand, with more sophisticated and proven strategies for organic search engine marketing, the return on investment (ROI) for those who market to rank higher naturally in the SERPs is increasing. Therefore, we advise ecommerce companies, affiliates and super-affiliates alike to shift their resources from paid search engine marketing to organic search engine marketing.

About The Author
Want more visitors to your website? We can help you! Contact TopLine Media Group today to start driving unl

Technorati Tags: Advertisement, Advertisers, Advertising Strategies, Adwords, Amp, Downward Trend, Ecommerce Companies, Free Consultation, Free Internet Marketing, google, Marketing Service, Media Group, Natural Search, Obligation, organic search, organic search engine marketing, paid per click marketing, Ppc, Return On Investment, search engine marketing, Search Engine Results, sem, Serps, Web Pages, Yahoo Search

How you can build Your Online Empire With WebCEO

OnlineMarketingDummy — Wed, 29 Oct 2008 14:52:09 +0000

">WebCeo Used by more than 530,000+ businesses in 124 countries. Those big companies using WebCEO like GSK, Siemens, IBM, Nissan, Hitachi, Motorola, etc…

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Below are some of the key feature that save you a lot of time to seo your website:

	Smart Keyword Marketing and Research		Advanced Site Optimization for search engines
	Link Popularity Building automated to the utmost		Site error troubleshooting and usability testing
	Customizable and accurate Ranking and Link Reports		Real-time detailed site visitor and conversion reports
	Website Uptime Monitoring and Reporting		Professional training in SEM and Internet marketing

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CLICK ” ">DOWNLOAD FREE UNLIMITED PERIOD TRIAL OF WebCEO NOW “

Technorati Tags: Customizable, Engine Optimization, Gsk, Hitachi, internet marketing software, Keyword Marketing, Link Popularity Building, Marketing Optimization, Nissan, Online Visibility, Professional Quality Reports, Professional Training, search engine marketing, search engine traffic, Search Engines Link, Search Optimization, SEO, seo software, seo tool, Site Optimization, Special Offer, traffic generation software, Usability Testing, Web Ceo, webceo

SearchDay | Would You Endorse this Web Site?

Search Engine Watch — Sat, 27 Sep 2008 02:52:51 +0000

Today’s search engine marketing news and opinion: Would You Endorse this Web Site?; SEO Reporting: Going Beyond Rankings; Yahoo Planning Home Page Redesign; and more.

Technorati Tags: Home Page Redesign, internet marketing blog online marketing blog online ma, Marketing News, search engine marketing, SEO, Web Reporting, Web Search, Yahoo

SearchDay | Show Me the Money: Bidding for Profitability

Search Engine Watch — Sat, 27 Sep 2008 02:52:49 +0000

Today’s search engine marketing news and opinion: Show Me the Money: Bidding for Profitability; What Social Media and Electronics Can Teach the Establishment; Concerns Over Google’s Monopolistic Actions; and more.

Technorati Tags: Electronics, google, internet marketing blog online marketing blog online ma, Marketing News, Money Search, News Show, Profitability, search engine marketing, Show Me The Money

SearchDay | Making the Most of Search Engine Copywriting

Search Engine Watch — Sat, 27 Sep 2008 02:52:47 +0000

Today’s search engine marketing news and opinion: Making the Most of Search Engine Copywriting; Hosting Issues and SEO; Google Discusses Search Evaluation Process; and more.

Technorati Tags: Copywriting, Engine Search, google, google search, Hosting, internet marketing blog online marketing blog online ma, Marketing News, search engine marketing, Search Evaluation, SEO, Today News

SearchDay | Launch Google Freedom Now

Search Engine Watch — Sat, 27 Sep 2008 02:52:44 +0000

Today’s search engine marketing news and opinion: Launch Google Freedom Now; Landing Page Optimization — Insource or Outsource?; Google Goes on the Defensive About Yahoo Ad Deal Cost Projections; and more.

Technorati Tags: Freedom, google, google search, Insource, internet marketing blog online marketing blog online ma, Launch, Marketing News, Outsource, Page Optimization, search engine marketing, Yahoo

SearchDay | Link Marketing: What Google Can Teach You

Search Engine Watch — Sat, 27 Sep 2008 02:52:42 +0000

Today’s search engine marketing news and opinion: Link Marketing: What Google Can Teach You; 5 Million Users Hate the New Facebook? No Problem; Powerset’s First Integrations with Live Search; and more.

Technorati Tags: 5 Million, Facebook, google, google search, Integrations, internet marketing blog online marketing blog online ma, Link Marketing, Marketing News, search engine marketing