Online Marketing Dummy

According to Rebecca Lieb of the ClickZ Network, recent surveys show that video has a greater chance of being clicked if it has a thumbnail or image. These results are evident in the popularity of universal search. Rebecca advises marketers to take these statistics seriously and recommends posting related videos with each new video just as Greg Jarboe suggested. Get more from Rebecca Lieb and her take on SEO with blogs and feeds in the WebProNews interview from SES San Jose.

As you can tell by the title, Google’s Website Optimizer department has been busy. Tom Leung gives WebProNews the scoop on all their new features. First, through experiment pruning, users can disable any page that’s not doing as well as was hoped for. They’ve also enhanced their reports with a new color coded system, made it easier to validate tags on pages, and submitted several new demonstration videos to YouTube. Get the latest on these features in the WPN video from SES San Jose.

Did you ever think of conversions as a blessing and a curse? As Sage Lewis of SageRock.com tells WebProNews, everything is trackable online. In most cases, this is a blessing. But for those marketing efforts which do not convert, it can be a curse. For a further explanation from Sage Lewis, watch the WPN video from SES San Jose.

The .mobi infatuation is losing its case, according to Cindy Krum of Blue Moon Works. Cindy explains to WebProNews how .mobi is not very valuable for SEO. She suggests moving all your mobile content to one site in order to better leverage your rankings and your .com history for mobile search. To hear more from Cindy Krum, tune in to the WPN interview from SES San Jose.

Vanessa Fox has been credited and recognized for creating Google’s Webmaster Central, but that’s only the beginning. As she tells WebProNews, she has been quite a busy lady since she left Google. Aside from speaking, writing, organizing conferences, and blogging, Vanessa has two new projects to add to her resume. She has launched The Jane and Robot Mission to help bring search marketers and Web developers together. She also has a new blog called Nine By Blue in which she plans to write about holistic online marketing and search analytics from a reference standpoint. Get caught up on Vanessa in the WPN video from SES San Jose.

How do you do it? Jason Dorn of Yahoo! recommends beginning with your business and website. Jason tells WebProNews to evaluate performing keywords on your site before buying any new ones. Then move on to keyword selection tools, but be cautious in order to receive a profitable ROI. Find out more about keywords in the WebProNews video from SES San Jose.

Larry Lawfer of YourStorys.com tells WebProNews how storytelling marketing is engaged marketing. To begin a storytelling marketing campaign, Lawfer says you must have exciting, interesting content that informs, engages, and creates a community. He also suggests shaping the content to who or what the subject is. Find out more about storytelling marketing from Larry Lawfer in the WPN video from SES San Jose.

No one wants to be a victim of click fraud and Erin Sheedy-Owen of Yahoo! tells WebProNews how to prevent it from happening. She suggests (1) educating yourself on traffic quality, (2) analyzing traffic by using conversion tracking software packages, and (3) using the Yahoo! Click Filter Report to avoid invalid clicks. Erin also says to always examine sudden spikes in traffic and any unusual occurrences. To learn more, tune in to the WebProNews video from SES San Jose.

According to the July search statistics from Hitwise, Google holds 70 percent of all searches, which is up 10 percent from last year. While universal search is partially responsible for this growth, it has also created additional challenges for advertisers. As a result, Heather Dougherty of Hitwise advises marketers and advertisers to look for opportunities with the other search engines and capitalize. Get much more from Heather in the WebProNews video from SES San Jose.

After going to all the trouble of getting users to your site, you don’t want your landing page to turn them away. According to Tim Ash of SiteTuners, clutter is the most common problem with landing pages. Tim explains how you have to give users breathing space so they can focus on their main purpose for coming to the site. Get more from Tim Ash in the WebProNews video from SES San Jose.