Online Marketing Dummy

No one likes to be rejected especially when it means your business is being rejected too. Austin Bliss of FreshAddress discusses problems with email deliverability and how to overcome it. He says the most important thing to do is to keep the subscribers on your email list happy. Check out all of Austin’s advice in his WPN interview with Mike McDonald at the 25th Annual ACCM Conference.

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WebProNews had a visitor this week from Microsoft. Jeremiah Andrick of Live Search Webmaster Center stopped by our studios and caught us up on the latest Microsoft news. One topic of interest was Microsoft’s acquisition of Powerset earlier this month. Jeremiah explains how Microsoft was attracted to Powerset for its interesting symantec approach. Microsoft believes Powerset will help improve Live Search. Get the full scoop in the WebProNews video and keep watching for more from Jeremiah’s visit to WebProNews.

The launch of Cuil raised a lot of hype, both good and bad. Wouldn’t it be cool (no pun intended) to know what the other search engines think of this? We don’t have comments from all the engines, but we do have a perspective from Jeremiah Andrick of MSN’s Live Search Webmaster Center. Jeremiah said the speculation phase is over but only time will tell the true impact of Cuil. He discusses Cuil’s unique layout and the questions itraises for advertisers. Get all that and more from Jeremiah Andrick on WebProNews.

This week in our Q and A segment, we’re examining the following question: “Can you succinctly describe how online branding can bolster other marketing efforts like search engine marketing?” We already know that branding and marketing are both valuable components to business, but how does branding benefit your marketing efforts? Please tell us what you think and see if your answer coincides with the experts’ answers.

According to Stephan Spencer of Netconcepts, a good link is in the main body of the page, looks natural, is not all over the page, and is earned through merit. Stephan also discusses the difference between a commercial relationship of link building and Google’s argument on paid links. Catch all that and more in the WebProNews video from the 25th Annual ACCM Conference.

Link building can be a grueling and demanding course of action. However, did you know there are measures you can take offline that will help in the link development process? In an interview with Mike McDonald at the 25th Annual ACCM Conference, Rhea Drysdale of Less Everything explains how this can be done. She says [...]

“You can’t manage what you can’t measure.” Those thought-provoking words are from Kevin Lee of Didit.com in an interview with Mike McDonald during the 25th Annual ACCM Conference. Many people simply measure immediate conversions, but as Kevin discusses, there’s much more that needs to be measured. Check out what Kevin has to say right here [...]

Link building is “a critical component to building a structured Internet.” Those are the words of Seth Besmertnik in an interview with Mike McDonald at the 25th Annual ACCM Conference. Seth is the CEO and Co-Founder of LinkExperts, which is a company that strives to build links based on their relevance. Seth tells how you [...]

A brand is a vital part of your business. It not only makes your business unique, but it also establishes credibility. Which of the following choices is more important to a brand: (1.) Being visible to a lot of customers; or (2.) Engaging them? Tune in to the WebProNews video to find out what the [...]