Google SEO Linking Strategy One: Hire a Blog Reviewer.

Hiring a professional blogger can be a quick way to getting the links you want. Here’s how it works… You are basically hiring a blog reviewer to chat up your Website. You set the tone of what is said and even give them acceptable working parameters to meet, such as the blog’s traffic rating, type of blog and overall popularity.

You can hire independent people from services like eLance.com, Guru.com or RentaCoder.com or you can use a service that specializes in blog reviewers for hire, like PayPerPost.com. Personally, I like PayPerPost because it’s their specialty and this is their “posties” livlihood, so they tend to do a great job. It’s extremely reliable and great for social networking but considerably slower and ultimately more expensive than the following methods if your goal is simply link building.

Google SEO Linking Strategy Two: Write Articles on Your Website’s Topic.

Providing useful article content to readers of newsletters and article directories is one of the fastest and most reliable ways to get high quality inbound links. But even more important to some is that if you share your expertise the right way, you will likely become a recognized expert in your field in no time.

People have filled entire books on the subject of article marketing so let me just hit the highlights here. This will be enough to get you started and help your name become trusted by both publishers and readers alike. Just remember these six simple guidelines…

1.) The article has to accomplish two things. First, it has to be 100% legitimate and not contain any inflated facts or sales pitches. And second it absolutely must present real value to the reader and the publisher. Don’t ever write an article just for your sake. A solely self serving article will be immediately transparent to the publisher and to most readers. Most people understand you want something in return for sharing your knowledge and are very happy to oblige a mutually beneficial arrangement, such as a great article for a link back in your bio.

2.) Obey the rules of where you are submitting your work. This is extremely important! Don’t waste an editor or publisher’s time. Be sure to select the best, and most descriptive category possible for your submission.

3.) You can (and in my opinion, should) write in a casual, conversational style but be careful to spell check the article and review it for clarity before submitting it. Once you have written something, especially something with your name attached to it, it will be a representation of you.

4.) Make the article the appropriate length for what you have to say. Don’t drone on or cut it too short. Most article directories have guidelines about how long they like to see submissions. The same goes for newsletters. If you can’t find this info for the directory you like, sticking between 500 and 1,000 words is usually a safe bet and usually up to 1,250 is OK. If you have more to say, consider splitting it into multiple articles that deal with one specific topic each.

5.) Be brief in your bio section. If your article is well written and contains similar words to the keywords you want to be found for, 350 characters (or about 40 words) should be more than enough to tell a little about yourself, your services with one or two relevant keywords properly placed. Just be sure to use those keywords as anchor text when linking to the page that covers that keyword’s topic on your site. Many directories will let you have two links in the bio section and all allow at least one.

6.) And I saved the big one for last. Provide unique content to each article directory. Nobody wants to post duplicate content so carefully reword at least one third of the article so it is unique. This will help both the publisher and the quality of your resulting inbound links.

Big Tip: Writing dozens or even hundreds of article variations to eliminate duplicate content can take a great deal of time. Then manually submitt

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