SearchDay: Search Ad Tools Help Manage Complexity

Filed Under (Internet Marketing Update) by Search Engine Watch on 28-08-2008

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Today's search engine marketing news and opinion: Search Ad Tools Help Manage Complexity; Real-Time Analytics with Woopra; Yahoo Adds Speed, Smarts, and Languages to Safari Plug-In, Inquisitor; and more.

SearchDay: Tips for Making the Most of SES San Jose

Filed Under (Internet Marketing Update) by Search Engine Watch on 28-08-2008

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Today's search engine marketing news and opinion: Tips for Making the Most of SES San Jose; And the Link Love Award Winner is...You; Online Olympic Traffic Soars; and more.

SearchDay: Tips for Making the Most of SES San Jose

Filed Under (Internet Marketing Update) by Search Engine Watch on 28-08-2008

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Today's search engine marketing news and opinion: Tips for Making the Most of SES San Jose; And the Link Love Award Winner is...You; Online Olympic Traffic Soars; Mobile Viewing Habits Form; and more.

SearchDay: The Evolution of SEO

Filed Under (Internet Marketing Update) by Search Engine Watch on 28-08-2008

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Today's search engine marketing news and opinion: The Evolution of SEO; Google SERP Bias? Google Knols Best; Google Close to 71% of Searches in July 2008; and more.

SearchDay: Tightly-Themed Ad Groups: The PPC Pro Advantage

Filed Under (Internet Marketing Update) by Search Engine Watch on 28-08-2008

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[TEASE] Today's search engine marketing news and opinion: Tightly-Themed Ad Groups: The PPC Pro Advantage; The Evolution of SEO; HelloMetro Wins Trademark for 'Hyperlocal'; and more.

SearchDay: Search Engine Optimization: Back to Basics

Filed Under (Internet Marketing Update) by Search Engine Watch on 28-08-2008

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Today's search engine marketing news and opinion: Search Engine Optimization: Back to Basics; SEM Success In 10 Minutes A Day; Yahoo Buzz Now Open to All Publishers; and more.

SearchDay: What Are You Converting?

Filed Under (Internet Marketing Update) by Search Engine Watch on 28-08-2008

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Today's search engine marketing news and opinion: What Are You Converting?; SES San Jose 2008: Top Stories from Day 2; Local Online Advertising Does Best on Local Media Sites; and more.

SearchDay: NBC’s Olympic Fool’s Gold; Google Comes Home Empty-Handed

Filed Under (Internet Marketing Update) by Search Engine Watch on 28-08-2008

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Today's search engine marketing news and opinion: NBC's Olympic Fool's Gold; Google Comes Home Empty-Handed; SES San Jose 2008: Top stories for Day 3 of SEM Conference & Expo; Google News Enables Cross-Language Search; and more.

SearchDay: 6 Tips for Aligning Your National, Local SEM Efforts

Filed Under (Internet Marketing Update) by Search Engine Watch on 28-08-2008

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Today's search engine marketing news and opinion: 6 Tips for Aligning Your National, Local SEM Efforts; Google to Roll Out AdWords Quality Score Improvements; Yahoo Releases New Version of Site Explorer; and more.

SearchDay: Killer PPC Ads: The Fundamentals

Filed Under (Internet Marketing Update) by Search Engine Watch on 28-08-2008

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Today's search engine marketing news and opinion: Killer PPC Ads: The Fundamentals; Implications of Google's AdWord Changes; MapQuest Partners with Citysearch; and more.

SES: Obtain High Performance Keywords

Filed Under (Internet Marketing Update) by mike@webpronews.com (WebProNews.com) on 28-08-2008

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How do you do it? Jason Dorn of Yahoo! recommends beginning with your business and website. Jason tells WebProNews to evaluate performing keywords on your site before buying any new ones. Then move on to keyword selection tools, but be cautious in order to receive a profitable ROI. Find out more about keywords in the WebProNews video from SES San Jose.

SES: Prevent Click Fraud

Filed Under (Internet Marketing Update) by mike@webpronews.com (WebProNews.com) on 27-08-2008

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No one wants to be a victim of click fraud and Erin Sheedy-Owen of Yahoo! tells WebProNews how to prevent it from happening. She suggests (1) educating yourself on traffic quality, (2) analyzing traffic by using conversion tracking software packages, and (3) using the Yahoo! Click Filter Report to avoid invalid clicks. Erin also says to always examine sudden spikes in traffic and any unusual occurrences. To learn more, tune in to the WebProNews video from SES San Jose.

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